IIn Metadata,find opportunities highlighted by WorldDAB at IBC2022
Over 1,000 exhibitors and tens of thousands of attendees make IBC one of the largest annual gatherings of media and entertainment professionals in the world.
With the event back in-person at the RAI Amsterdam for the first time in three years, WorldDAB produced a Sunday morning briefing for delegates, exploring “new opportunities and new audiences with DAB+”.
The packed event was hosted by WorldDAB’s Vice-President and Project Director of Digital Radio Netherlands, Jacqueline Bierhorst. She set the positive tone, detailing how DAB+ is driving the uptake of digital radio, with it now being standard in over 90% of new cars sold in Europe.